Life as a mother can be a beautiful mess. It comes with struggles and smiles – beautiful chaos
is one way to put it. Most people do not realize that with social media and content creation on
the rise, these real and unfiltered moments are worth millions. Everyday moments as a mother
do not need to be glamorous to be shared; they are content that can be put to good use.
The days where social media content needed to be perfect are long gone. Today’s viewers want
content that is not only real but relatable, and that showcases the beautiful mess motherhood
can be. No matter the situation, whether it be a toddler tantrum, working from home, or any
small wins that bring joy, there is always a situation that someone is dying to relate to.
This is a step-by-step usage guide on how to capture video moments as a mother in a way that
engages an audience and builds a community around shared experiences. Content creation,
technical video tips, and inexpensive video gear are the main topics that will be covered.
6 Things to Remember When Creating Content to Become a Mom Influencer
Digging for Content of Value Within Daily Activities
Your morning coffee routine might be relatable, but to another mother scrolling her phone at 5
AM, this could be her only form of connection to others during this time. The best mom content
is centered around the idea that what is routine for you, is special to others.
You can start recording moments that come naturally to you. The creative process of
shapeshifting sandwiches into edible art is totally shareable content. The morning moments
when you feel overwhelmed and use your phone to scroll aimlessly – and you do need to talk to
someone if you feel the need to extensively disconnect – can transform into tool that helps other
mothers feel supported.
Capturing Genuine Moments Without Interfering with Family Time
The notion of video creation and content making is that you always have to be “on” and
available, and for many women and mothers, this is a concern because family time is so
precious. The way to approach this is working towards establishing a content creation and
capture strategy that is routine, and feels like a part of your day-to-day life.
Start with setting aside a few activities during the day as opportunities to capture video content
to see you and your family’s reaction. Perhaps the Saturday morning pancake routine, or an
evening stroll around the neighborhood. These family rituals allow everyone to get comfortable
with recordings without them feeling like a nuisance.
When you notice activities when you are walking, or carrying out simple repetitive tasks at
home, use your phone to record VOX or voice memos where you can spin these phrases for B-
roll and build content that does not require you to be ‘on’ at all times.
As much as possible, let your children participate. Most children enjoy the opportunity to engage
in the creative process, and their unfiltered reactions bring a nice touch to your work. That said,
it is essential to keep their safety and privacy a priority by setting boundaries surrounding the
information that can be disclosed and what information must remain confidential.
Targeted Content Strategies for Different Platforms
Each social media site has a slightly different character and has different expectations from its
users. Because of this, it is important we try to adapt the information we present for each site in
order to attain the highest possible engagement, reach, and visibility.
Instagram is a prime example of a platform that rewards strong visual storytelling; it also has a
high engagement rate when it comes ‘Tell Me’ and ‘Useful Tips’ videos. Also, let your audience
in on some of the real-life happenings of your latest projects when you post them as Stories. For
vertical short videos and Reels, the platform is a great place to share actioned videos: overlay
your mom-life footage to trending sounds or viral videos, share your ‘Mom vs. Dad’
transformation, or create videos highlighting character shifts. The audience on this platform
enjoys a mix of genuine and polished content, as well as some natural.
TikTok values creative, funny, and trendy participants, so anything goes! Use lenses and
sounds. Use the challenges. Be creative, and change the stories/sounds to suit your mom life! T
Use the entire video, the hook lasts until the end. TikTok’s enticing content includes shocking
visuals and promises of astonishing tips within the first 3-5 seconds.
One thing to keep in mind is that there is a base level of content that can be shared over
multiple platforms. Use your morning routine TikTok video for Instagram Reels and simply, with
minimal effort, the best moments can be deleted or rearranged to create a YouTube video for
routines with kids, which is the perfect length!
Creating videos of high-quality content on a smartphone does not require expensive
accessories or gadgets. Your smartphone is more than enough with the right tips. The
techniques don’t need to be advanced to create high-quality videos.
To Make Justifiable Amendments
Vulnerability with a purpose is what the most successful mom content creators understand and
works in the interests of all. Building a community where mothers bring both struggles and
triumphs together to support and uplift each other is made possible and strengthened because
of the content.
Alongside achievement, you know you can unashamedly tell your audience about all the other
imperfections that lead you to that success. Remember that morning when, like in a movie,
everything went straight to hell and you were crying in the car after you dropped your kids off at
school? Tell it. Moms often spend these hard times alone, and it is this candid content that
speaks for itself to bridge the gap of isolation.
Frame your content in a way to make it engaging. Pose questions, solicit input, or bring up
familiar issues to ignite dialogue amongst the participants. How do you tackle bedtime
resistance? What’s your go-to easy dinner when life turns into a chaotic circus? These types of
questions and therefore the answer ask is, what will get your audience engaged and resonate
their importance to you.
Reflect on your experiences. If you are a mother who is trying to figure out how to optimize your
website with SEO strategies if you are building a blog alongside your video content, or
mastering some new techniques on parenting, make sure to include your audience in the
learning experience. It not only makes you an expert but as a co-traveler with the audience.
Fulfilling comments and direct messages. Content is not community. Make the effort to engage.
It is valuable to take the time to respond, provide additional information, and say thank you.
Engagement is the key to meaningful content.
Content Ideas That Connect with Mom Niches
There are some content themes that perform above the rest when it comes to reaching out to
moms, largely because these topics focus on common experiences and struggles.
Day in the Life videos are evergreen because they provide a glimpse into the unique
experiences and challenges every mother goes through. Explain your unique approach to
common challenges like morning routines, meal planning, or bedtime struggles.
Quick tips and hacks are very valuable to mothers who are busy. Content that is stored and
frequently shared involves a time-saving meal prep, a kid’s organization system, or activities to
keep kids busy indoors.
Real talk moments addressing the psychologically challenging parts of motherhood foster
closeness. Talk about things like mom guilt, being busy, losing yourself to motherhood, or work-
life balance. These talks contribute to the reality of ranging mom experiences being shared.
Promotion content featuring family events, seasonal traditions, or individual recognition lightens
the burden of the serious topics with fun and exuberance. Offer snippets of birthday
celebrations, the first day of school, or your personal and professional triumphs and ambitions.
Content that reveals the processes of how you film your videos, your work environment, or how
you organize your thoughts offers your audience a better connection to you as a human, as
opposed to the figure of just the mom.
Monetizing Your Mom Content
With the growth of your content, comes new ways of monetization that can help you convert
your passion of sharing mom life into new income opportunities.
Affiliate marketing is a good fit for mom content creators because you are already talking about
services and products you use every day. Collaborate with brands that resonate with your
values and would help your audience. Endorsement of parenting products, home necessities, or
something you actually use would be more appreciated than marketing false claims.
Using data currently available, sponsored content opportunities become available on process of
your following growth. For sponsorships, brands wish to collaborate with creators who have built
trust with an audience and have genuine engagement. For offline organizations, you may even
assist in flyer distribution to your nearby mom circles. You blend digital influence with offline,
more traditional marketing methods.
Passively earning money while providing value of your knowledge and expertise is digital
products like printable, courses and eBooks. Make available resources that provide solutions to
difficulties faced by your audience such as guides for organizing meal preparation, organization
printables and templates, or guides for dealing with specific parenting issues.
Final Thoughts On Becoming A Mom Influencer
Taking your daily experiences as a mother and turning them into video content does not require
you to have a perfect life or be a perfect mother – it requires you to have a genuine life and tell
your life story that resonates with other people in similar situations. The narratives, the hurdles,
the victories, and the mundane daily activities you experience will inspire, entertain, and comfort
other women who need to stop feeling isolated in this rewarding and difficult journey.
Get your phone and start from the point you are, with the resources you have. Relish the
moments that are not perfect, and believe that your contribution, in the form of your authentic
voice, will matter. The mother network is enormous, and willing to help and have real
connections. The excessive, gorgeous, and entirely your own story is what someone is wanting
to hear right now.
Start with one video telling something basic from your daily activities. Post it with the genuine
intention of contacting people and observe how your community begins to form around the
mutual experience.
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Kayla is the content creator over at motviationformom.com. She is a wife and mother who loves to share all of the tips, tricks, and life lessons that she has learned over the years with all of her readers. Her primary focus is on children’s education, motherhood, and healthy family relationships!